PROMETHEAN TECHNOLOGIES, INC.

Case Study: ChooseIt LLC

ChooseIt LLC is a startup which identified a niche market it wanted to enter. With experience in the on-line used book business, the founders of ChooseIt knew that recent consolidations and other changes had left a large number of used book dealers unhappy with the hosting services they used to offer their inventories to buyers. They wanted to create a more friendly, customer-oriented business, but also needed an e-commerce web site and search engine which could compete with big-name players such as Amazon.com's Marketplace program, Half.com, ebay.com's store feature, and ABE.com, the big independent online used book search engine. They also wanted to be able to expand in the future into other niche markets with similar characteristics (namely a large number of independent vendors who wished to list online).

With the project just about ready to launch, the results have met with very positive feedback from the client and the target audience alike. Promethean Technologies has been able to provide a feature-rich solution which will help ensure that ChooseIt can compete on a level technology field with the other big players. In addition, the solution provided was built from the ground up with the capacity to accomodate multiple niche markets on the same technology platform. The main site, www.ChooseBooks.com already has millions of books hosted, and some of the subsidiary sites, such as www.ChooseTunes.com, www.ChooseVideos.com, www.ChooseCoins.com, and www.ChooseAutographs.com will soon be ready to market vendors. All these sites are driven off the same application software and database, with minor data-driven customizations, which will help ensure that ChooseIt LLC will be able to offer services to vendors from all these markets with minimal additional effort.